This Component covers promotional activities using modern marketing tools, goal of which is to promote “POLSKA” brand. It includes promotional activities on strategic markets (such as Germany, Great Britain, France, Holland, Belgium, Sweden and Denmark) and on the Polish market. Polish cities and regions, their atmosphere and cultural events (most of all under “urban and cultural tourism” product) are the subject of image campaigns and their supplement is an offering under “business tourism – conferences and congresses (MICE)” product.

Information-promotional campaign on the Polish market

Promotion of „Fryderyk Chopin” sailing ship’s cruise

Image-product campaign on the British market

Image-product campaign on the German market

Information-promotional campaign on the French market